Smart Transport

TfWM and University of Warwick launch trial to reduce private car use

Row of Voi scooters in front of building

Transport for West Midlands (TfWM) and the University of Warwick have launched a two-year trial to look at the effectiveness of e-scooters, a demand responsive bus service and a car club in shifting travel behaviour away from private car use. 

The trial, called the Future Transport Showcase, is being set up using Smart Transport member TfWM's award of £22 million in funding from the Department for Transport for a Future Transport Zone across the West Midlands. 

Mayor of the West Midlands Andy Street said: “The Future Transport Showcase at the University of Warwick will offer students and staff more flexibility, choice, and greener travel solutions for the region, at a time when we are facing a climate emergency and urging people to leave the car at home.

“And this trial will show what works as we develop transport policies to address the climate emergency we all face.”

E-scooter operator Voi Technology will be bringing its e-scooters to the University campus before they are rolled out to cover a wider area, as part of a pilot research project to help inform Government e-scooter legislation in the UK and research into micro-mobility.

Smart Transport member Enterprise is also taking part in the Future Transport Showcase. Staff, students and the local community will be able to access two of its low emission Hyundai Ioniq cars, which can be booked for anything from half an hour to a full day. 

As well as the two car club vehicles, members can use any of the car club’s 1,400 vehicles around the UK and access the wide range of vehicles from Enterprise’s daily rental fleet.

Gary Palmer, general manager of Enterprise for the West Midlands, said: “Being close to where people need to use vehicles means our car club can operate very efficiently, bringing lower emission mobility to the heart of the community and helping reduce traffic congestion and improve air quality."

He added that as a result of Covid-19, the vehicles will have been through an enhanced series of cleaning and hygiene measures to "bring reassurance to renters".

The Future Transport Showcase will also see a demand responsive bus service being introduced later in the year, which should make it easier for the local community, staff and students to use public transport where a traditional bus service may not be appropriate.  

Throughout the two-year trial, participants will be encouraged to change their transport choices and incentives offered for people who choose greener travel as part of the “choose your way Warwick” campaign hosted on the Betterpoints App.

TfWM said that the results of the trial will help to determine the best solutions for residents to reduce their carbon footprint and help them make more informed and environmentally-friendly transport choices while contributing towards achieving the region's 2041 net zero carbon ambitions.

Comment as guest

Login  /  Register


No comments have been made yet.

Office Address
  • Smart Transport
    Media House
    Lynch Wood
    PE2 6EA
Join the community
  • Smart Transport is the UK's most important brand to bring together senior public policy makers and influential private sector leaders to showcase real-time solutions aligned to government policy.
  • Find out more
  • Insight


Welcome to Smart Transport

Welcome to the Smart Transport website, keeping you up-to-date with the latest news, insight and reports from policymakers and thought leaders.

The Smart Transport brand connects policy to solutions by bringing national government and local authority policymakers together with private sector organisations.

Contact Lindsay Greatbatch for more information.

© Bauer Consumer Media Ltd
Media House, Lynch Wood, Peterborough, PE2 6EA - Registered number 01176085 IPSO regulated logo


Smart Transport members

Smart Transport board members


Please note:
By submitting any material to us you are confirming that the material is your own original work or that you have permission from the copyright owner to use the material and to authorise Bauer Consumer Media to use it as described in this paragraph. You also promise that you have permission from anyone featured or
referred to in the submitted material to it being used by Bauer Consumer Media. If Bauer Consumer Media receives a claim from a copyright owner or a person
featured in any material you have sent us, we will inform that person that you have granted us permission to use the relevant material and you will be responsible for paying any amounts due to the copyright owner or featured person and/or for reimbursing Bauer Consumer Media for any losses it has suffered as a result.