Smart Transport

ABB and Green.TV ask drivers to make electric pledge ahead of World EV day

ABB, the technology and e-mobility provider, is asking drivers to pledge that their next car will be electric ahead of its World EV Day campaign.

ABB created the global EV celebration day, which is on September 9 this year, in partnership with sustainable media company Green.TV as a way to further increase consumer awareness of electric vehicles and for current owners to shout about their appreciation for their zero emissions driving.

The companies said the the online pledge to switch to an EV will be a tangible demonstration of how World EV Day will encourage recognition of the role that EVs play in driving forward sustainable transport.

Frank Muehlon, head of ABB’s global business for e-mobility infrastructure solutions, said: “World EV Day shines a spotlight on the need for greater EV uptake, and we hope this campaign will help to catalyze a global movement which will support a zero emission transport future.”

World EV Day will be working with other partners and leaders in the e-mobility sector to build an international e-mobility movement. 

Additional partners include, Mahindra Electric Mobility, which manufactures electric vehicles and related technologies, Polestar, an electric vehicle manufacturer, SSE, one of the ‘big six’ energy companies in the UK, and NIO, a Chinese electric vehicle manufacturer.

Drivers can make their the pledge at

Watch now: Connecting Policy To Solutions Virtual Conference 2021

Smart Transport Conference returned on June 8th & 9th, to facilitate pivotal discussions on the future of transport. 

The UK’s most senior public and private sector transport leaders discussed the impact of Covid-19, achieving the Government’s decarbonisation ambitions, the need for more efficient living and better health, and much more.

Keynote speakers included: 

Kwasi Kwarteng, secretary of state at the Department for Business, Energy and Industrial Strategy (BEIS), who spoke on BEIS's approach to decarbonising transport, particularly the electrification of the vehicle industry

Keith Williams, co-author of the Williams-Shapps Plan for Rail, who spoke on rail’s role in integrated transport, decarbonisation and innovation.

Rachel Maclean, parliamentary under-secretary of state at the Department for Transport, who discussed the future of transport and its pivotal role in a ‘green recovery’ from the pandemic.


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