ABB, the technology and e-mobility provider, is asking drivers to pledge that their next car will be electric ahead of its World EV Day campaign.
ABB created the global EV celebration day, which is on September 9 this year, in partnership with sustainable media company Green.TV as a way to further increase consumer awareness of electric vehicles and for current owners to shout about their appreciation for their zero emissions driving.
The companies said the the online pledge to switch to an EV will be a tangible demonstration of how World EV Day will encourage recognition of the role that EVs play in driving forward sustainable transport.
Frank Muehlon, head of ABB’s global business for e-mobility infrastructure solutions, said: “World EV Day shines a spotlight on the need for greater EV uptake, and we hope this campaign will help to catalyze a global movement which will support a zero emission transport future.”
World EV Day will be working with other partners and leaders in the e-mobility sector to build an international e-mobility movement.
Additional partners include, Mahindra Electric Mobility, which manufactures electric vehicles and related technologies, Polestar, an electric vehicle manufacturer, SSE, one of the ‘big six’ energy companies in the UK, and NIO, a Chinese electric vehicle manufacturer.
Drivers can make their the pledge at www.worldevday.org/ev-pledge.