Smart Transport

Unlocking the potential of active travel: The need for data

Cyclist on road









Author: Irene McAleese, co-founder and chief strategy officer at See.Sense

Recent years have seen various pledges and targets introduced to reduce emissions.

The UK Government has pledged to reduce emissions by 78% by 2035 and reach net zero by 2050. Ireland, and recently Northern Ireland, have enshrined the same pledge into law.

In the UK, since 2016 the industry responsible for producing the most emissions has been the transport sector.

The previous worst offender, energy, has had its numbers significantly reduced over the past 15 years as the country has moved away from coal.

In contrast, transport emissions in the UK have remained plateaued for the previous three decades, with emissions decreasing by only 3% since 2009.

Transport produced 27% of the UK’s total emissions in 2019, and of this, 16% came from cars and taxis alone.

These figures are indicative of the fact that our mindset surrounding travel needs to change if we hope to reduce transport emissions and reach current emission targets in 2035 and 2050.

We need active, sustainable transport with cycling and walking at the forefront.

Yet, when we think of sustainable transport, too often our focus is fixated on electric vehicles (EVs).

EVs are undoubtedly an important step in moving away from fossil fuel dependence, and a future in which electric cars have entirely replaced their diesel and petrol counterparts will be welcomed.

However, it is problematic to hold electric cars as the ‘silver bullet’ solution to eliminating transport emissions.

For starters, EV uptake is simply too slow to be seen as a clear solution to the now impending climate crisis.

Only 10% of cars sold in the UK in 2020 were electric - representing a healthy growth from 2.5% in 2018 - but nevertheless making it clear that a situation in which electric vehicles far outnumber traditional ICE vehicles on our roads  remains years and decades away.

Further problems arise from the fact that EVs are themselves not free of emissions.

Although clearly far better environmentally than traditional petrol and diesel cars, the indirect emissions resulting from EV production are not negligible; a problem that is heightened by the current difficulties in recycling the Lithium batteries used in EVs.

Technological advancements are likely to see these problems solved and indirect emissions further reduced, but once again this is simply not happening fast enough.

The climate crisis, which for decades has been an issue of the future, is now firmly on our doorstep yet our thinking and our solutions remain focused on the long term.

A modal shift to active transport represents an effective solution to our transport emissions - a solution that can provide an immediate impact in the short term. 

Rather than switching out traditional cars for EVs, we need to change our mindset surrounding travel.

We are over-reliant on cars, with 58% of car journeys less than 5 miles, and 40% of urban journeys less than 2 miles. Meanwhile, only 2% of trips are cycled.

Recent studies have shown that swapping out the car for cycling or walking just one day a week can have a significant impact in reducing carbon footprint; around half a tonne of CO2 per year.

Multiply this over a larger chunk of the population and the potential is clear.

Indeed, the benefits of this truly are enormous. Not only will a switch to active travel reduce emissions, but it will bring with it improved physical health, reduced congestion, better air quality, improved trade for local business, and an overall boost to the economy. 

The Prime Minister's aim to have half of all journeys walked or cycled in England by 2030 - as set out in Gear Change - acknowledges this and is welcomed, but what are the barriers currently preventing a larger uptake of cycling, and how do we address them?

A perception that the roads are unsafe, along with a lack of high-quality cycle infrastructure, are two of the major reasons that cycling in the UK has failed to reach its full potential.

The issues surrounding road safety and cycle infrastructure are inherently intertwined.

Poor infrastructure forces cyclists to share the roads, which is off-putting and unsafe to inexperienced cyclists.

Vice versa, by building connected, attractive and designated cycle infrastructure, we can improve safety and enable more people to take up cycling.

If we hope to tackle these issues, then we first need to understand them.

In order to build effective cycle infrastructure, we need to understand how and where it has been ineffective.

We need to understand the exact problems cyclists are currently facing, and where they are experiencing these problems. To do this we need evidence, and more specifically, data.

Data is fundamental for urban planners to understand and determine how and where to design and maintain the infrastructure needed.

Effective data can reveal how cyclists are travelling across a city, from the most popular routes taken to the areas that are most problematic to cyclists.

Data can reveal worsening road surface conditions, junctions where collisions are likely, and more.

We are a cycling and micromobility tech and data company helping to provide this data using patented sensor technology embedded in our cycling products.

These insights include road surface conditions, swerving and heavy braking patterns, collisions and journey mapping, which provide insights that help planners design and maintain safe and connected cycling infrastructure.

By examining popular routes, the areas most needing of cycle infrastructure can be identified, while road surface quality can highlight where infrastructure improvements such as pothole fixes are necessary.

These braking and swerving data insights can also help to improve cycling safety by enabling the identification of problematic areas.

At the moment, local authorities learn about hazardous locations for cyclists from Stats19 reports, which are filed by police when a cyclist is killed or seriously injured.

However, most incidents and ‘near-misses’ go unreported, which means we build less understanding of the contributory factors for these collisions.

See.Sense braking and swerving insights can identify areas where collisions are likely to occur, before a serious collision takes place.

This was highlighted in the RoSPA Cycle Smart Brum project, which observed that cyclists were 2.4 times more likely to experience a heavy brake or swerve event in the immediate vicinity of recorded cycle accidents.

Ultimately, through the use of data we can build a much greater understanding of cycling, and use this understanding to build a cycling network that is significantly safer and more attractive than our current network.

We will only see the real benefits of active travel once we have the participation of a large percentage of the population.

As such, it is only by providing the means necessary to partake in active travel that we can fully unlock the potential of cycling and walking. 

Smart Transport National Conference 2023

The UK’s largest two-day conference for senior private and public sector transport leaders and policymakers to work together to transform the UK’s transport network and achieve net zero will take place on 21 & 22 November 2023, The Eastside Rooms, Birmingham.

The high-level conference will bring together senior transport leaders who help shape transport policy and deliver its infrastructure.

It aims to promote best in class initiatives from the private and public sector and bring people together through networking, knowledge transfer and discussion and is seen as UK's largest, trusted and most credible transport conference to facilitate public and private sector collaboration.

The agenda will deliver a speaker faculty of 80+ expert speakers, including senior transport politicians, from the UK and beyond. And we expect an audience of 300+ delegates to attend. 

Speakers come from authorities and organisations such as: The Department for Transport, England’s Economic Heartland, Birmingham City Council, Transport for West Midlands, Midlands Connect, TIER Mobility, CoMoUK, Lambeth Council, Cambridgeshire and Peterborough Combined Authority, Enterprise Holdings, FedEx, Worldline and Cornwall Council.

Find out more and book tickets

November 2022 conference video highlights

Book your one or two-day ticket now!

Comment as guest

Login  /  Register


No comments have been made yet.

Related content

Office Address
  • Smart Transport
    Media House
    Lynch Wood
    PE2 6EA
Join the community
  • Register to receive our digital content / products and service / information about our events.
  • Register now.
  • Conference


Welcome to Smart Transport

Welcome to the Smart Transport website, keeping you up-to-date with the latest news, insight and reports from policymakers and thought leaders.

The Smart Transport brand connects policy to solutions by bringing national government and local authority policymakers together with private sector organisations.

Contact Ernest Olaseinde for more information.

© Bauer Consumer Media Ltd
Media House, Lynch Wood, Peterborough, PE2 6EA - Registered number 01176085 IPSO regulated logo


Smart Transport members

Smart Transport board members


Please note:
By submitting any material to us you are confirming that the material is your own original work or that you have permission from the copyright owner to use the material and to authorise Bauer Consumer Media to use it as described in this paragraph. You also promise that you have permission from anyone featured or
referred to in the submitted material to it being used by Bauer Consumer Media. If Bauer Consumer Media receives a claim from a copyright owner or a person
featured in any material you have sent us, we will inform that person that you have granted us permission to use the relevant material and you will be responsible for paying any amounts due to the copyright owner or featured person and/or for reimbursing Bauer Consumer Media for any losses it has suffered as a result.