Smart Transport

Zeelo launches Zeeride platform to help bus and coach operators digitise

Zeelo, the smart bus-sharing company, has launched its new Zeeride platform to help bus and coach operators digitise their fixed route and shuttle services.

Operators who join the Zeeride platform can offer pre-booking via individual tickets and subscriptions, vehicle tracking and service-reporting features without the cost of building and maintaining the technology themselves.

Luke Ryan, Zeelo’s head of growth, said: “Until now, the digital customer experience provided by coach and bus operators has lagged behind the expectations set by how we order a ride with Uber, or how we order food with Deliveroo.

"Covid-19 has made digitalisation more important than ever; and is causing a rush to get services online.

“For our industry, the safe return of services means the need to ensure safe occupancy levels and for contact tracing.”

He said that after successful beta-testing the product would be rolled out to the companies overseas’ markets.

Ryan added: “After working in partnership with a few UK-based operators to test the platform, we’re now ready to help more operators with the safe restart of their September school services, corporate shuttles and leisure services.

“Later this year, we plan to scale up the Zeeride product across Italy, South Africa and a number of new regions whilst adding additional features including a white-label offering for larger operators.”

The lauch of Zeeride follows on from Zeelo fitting air-filtration systems and installing a wet fogging system to clean 99% of air particles in vehicles and creating an app to enable social distancing and contact tracing.

Zeelo transports more than a million workers a year for brands like Ocado, Amazon, Jaguar Land Rover, Matches Fashion, Colgate and Argos.

Watch now: Connecting Policy To Solutions Virtual Conference 2021

Smart Transport Conference returned on June 8th & 9th, to facilitate pivotal discussions on the future of transport. 

The UK’s most senior public and private sector transport leaders discussed the impact of Covid-19, achieving the Government’s decarbonisation ambitions, the need for more efficient living and better health, and much more.

Keynote speakers included: 

Kwasi Kwarteng, secretary of state at the Department for Business, Energy and Industrial Strategy (BEIS), who spoke on BEIS's approach to decarbonising transport, particularly the electrification of the vehicle industry

Keith Williams, co-author of the Williams-Shapps Plan for Rail, who spoke on rail’s role in integrated transport, decarbonisation and innovation.

Rachel Maclean, parliamentary under-secretary of state at the Department for Transport, who discussed the future of transport and its pivotal role in a ‘green recovery’ from the pandemic.


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