Transport for the North (TfN) has appointed Jeremy Acklam as the new director for its integrated and smart travel (IST) programme.
Acklam previously co-led the development and launch of the UK’s first online rail ticket retailer, Trainline, and worked on the early development and delivery of the national ITSO smartcard system.
Over his 35-year career, he has gained experience of working with operators, regulators, Government and suppliers to develop account-based ticketing. He was also mentored by Sir Richard Branson.
TfN said Acklam will play a lead role in driving forward its strategic vision for integrated and smart travel, including the delivery of flexi season tickets and contactless pay-as-you-go travel on rail – initiatives which were recently included as priority schemes in TfN’s proposed Economic Recovery Plan to rebuild and transform the North post-Covid-19.
The £150 million IST programme is also currently progressing a business case with the Department for Transport (DfT) to secure funding to support the North’s transport authorities in further developing their own local smart ticketing initiatives.
The programme has previously delivered smartcards for rail season ticket customers and open-data-driven tools to enhance the availability of digital travel information.
Acklam said: “The opportunity to significantly transform how we travel really excites me.
“When the time is right, to tackle some of the biggest challenges of our time including the North’s economic levelling up and decarbonisation, we need people to start using public transport again.
“Smart travel is key to giving our passengers confidence and implementing bold plans for the future.”