Tier launches SOS safety feature for its micromobility services

08/03/2022

Active travel

Tier has partnered with the personal safety app Flare to launch an ‘SOS’ emergency service for its micromobility riders.

The new SOS feature, which is available for all Tier customers in London and York, allows riders to discreetly call for help in the event that they feel unsafe or threatened when travelling.

Through voice activation or a simple tap of a button, a live tracking link is sent to all nearby Flare users as well as the rider’s five emergency contacts to ensure that help arrives as quickly as possible.

The partnership with Flare comes shortly after Tier’s research collaboration with the social enterprise Safe & the City.

The study found that in the UK only one in five women feel safe travelling alone at night and, when riding an e-scooter at night, women’s biggest concerns are the fear of being followed, stalked or sexually harassed - displacing daytime concerns about the behaviour of other road users.

The partnership with Flare will also see Tier riders able to access other new features, including its GroupSafe feature which allows riders to share their live location with friends or family to ensure they get from A to B safely, and its hazard warning feature which lets riders report upcoming hazards to alert other riders or road users of their approach, such as a pothole or an icy road.

This follows from Flare’s incident detection feature, already available to Tier riders, which uses machine learning to recognise if a rider has been involved in a safety incident and notifies emergency contacts if no response is detected.

Georgia Yexley, Tier’s UK general manager, said: “Our ambition is to improve road safety for all.

“That means not only addressing the physical safety of our riders on the road, but also supporting them to feel confident on their journeys - at whatever time.

“Our partnership with Flare is a critical addition to our existing safety initiatives, using innovative technologies to support both the safety of our riders and other road users.”

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