Smart Transport

Sony enters smart mobility race with new division and electric vehicles

Japanese tech-giant Sony has created a new Mobility division and revealed its first electric vehicle (EV).

It has created SUV and saloon versions of its 5G connected Vision S prototype EV, with the view of leveraging its expertise with robotics, sensors, camera and entertainment technology to create new mobility services.

Sony is planning to “make the best use of artificial intelligence and robotics”, alongside autonomous vehicles and drones as part of Sony Mobility.

The company is currently conducting vehicle tests on the road in Europe with a view to launching the Vision-S models for production with autonomous technology features.

Sony has also been testing 5G remote operation of its vehicles in Japan and Germany in anticipation of the arrival of the autonomous driving era.

The business is perhaps best known for its entertainment products, so it’s no surprise the Vision-S comes with seat speakers that create a “360 Reality Audio” experience.

The vehicles are also equipped with a Bravia digital video service that enables shared or individual video playback on the front panoramic screen and individual rear-seat displays.

Vision-S passengers can also stream Playstation computer games either through a remote connection to a PS4 or PS5 console at home, in addition to the ability to play streaming games through a 5G data connection.

Sony’s entrance into the mobility space provides another challenger to the traditional automotive companies for market share with new autonomous and transport services, alongside Silicon Valley giants like Google and Apple, as well as disruptors like Tesla.

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