Polestar, the electric vehicle specialist brand owned by Swedish carmaker Volvo, is working to offer an emissions free vehicle by changing the way cars are made.
The company, which describes its Polestar 0 project plans as a “moonshot” will look to eliminate emissions from the car production process, rather than by offsetting CO2 by planting trees.
Polestar says the approach will encompass collaboration across the entire development process and value chain, from suppliers to retailers.
Thomas Ingenlath, Polestar chief executive, had a stark message to other vehicle manufacturers that use offsetting to boost their environmental credentials during the manufacturing process.
He says: “Offsetting is a cop-out.
“By pushing ourselves to create a completely climate-neutral car, we are forced to reach beyond what is possible today.
“We will have to question everything, innovate and look to exponential technologies as we design towards zero.”
Polestar’s head of sustainability, Fredrika Klarén, says that just because the brand is EV focussed, that doesn’t mean the company’s job is done when looking at decarbonisation.
She says: “We will now work to eradicate all emissions stemming from production.
“Now is a historic and exciting time for carmakers, an opportunity to seize the moment, do better and dare to build the dream of climate-neutral, circular and beautiful cars.”
Product sustainability declaration
Sustainability declarations, common in industries like food and fashion, will be applied to all future Polestar models.
Starting with Polestar 2 vehicle and initially disclosing carbon footprint and traced risk materials, labeling will appear on the company website and in Polestar Spaces (showrooms), which is says sets a transparency precedent for the automotive industry.
Reflecting continuous sustainability updates, additional details and information will be added over time.
Ingenlath adds: “Consumers are a huge driving force in the shift to a sustainable economy.
"They need to be given the right tools to make informed and ethical decisions. This makes things very clear. Today, Polestar 2 leaves the factory gates with a carbon footprint. In 2030 we want to present a car that does not.”