Smart Transport

Majority of UK drivers happy to share connected vehicle data

Connected vehicles in cityscape graphic

Three quarters of UK drivers are happy to share their vehicle data as long as their anonymity is maintained, according to Assurant’s Connected Decade report.

The majority of new cars are equipped with some degree of connectivity, often allowing drivers to gain access to particular services or in-car entertainment features, such as live traffic data or music streaming, in return for data sharing consent.

Sean Kent, UK client director, automotive, at Assurant, said: “As vehicles grow ever more complex in a data-connected ecosystem, consumers want a greater degree of protection and reassurance that their data and privacy are maintained. It is clear that enabling consumers to better understand the benefits of a connected lifestyle, alongside protecting data and making support more readily accessible, will help to increase trust overall. “

Among the respondents, 74% were comfortable with the technical status and operating health of their vehicles being shared, alongside three quarters of car users also responding positively to the sharing of data around external traffic, weather and road conditions.

Car users were, however, uncomfortable with the sharing of more vehicle-related personal data, as a result of the potentially higher risk of individual car users becoming identifiable through the data.

Risk caused as a result of location data was identified as a key area of concern, with nearly all (91%) respondents at least somewhat concerned about their car being hacked, and almost half (45%) uncomfortable with sharing their location in general.

Respondents also acknowledged feeling uncomfortable with sharing data around their driving ability, including usage of connected safety and convenience features, such as automatic parking assist and emergency braking. This applied to almost half of respondents surveyed.

When it came to the issue of data consent, 91% of respondents were at least ‘somewhat concerned’ about their data being shared without their explicit consent.

Watch now: Connecting Policy To Solutions Virtual Conference 2021

Smart Transport Conference returned on June 8th & 9th, to facilitate pivotal discussions on the future of transport. 

The UK’s most senior public and private sector transport leaders discussed the impact of Covid-19, achieving the Government’s decarbonisation ambitions, the need for more efficient living and better health, and much more.

Keynote speakers included: 

Kwasi Kwarteng, secretary of state at the Department for Business, Energy and Industrial Strategy (BEIS), who spoke on BEIS's approach to decarbonising transport, particularly the electrification of the vehicle industry

Keith Williams, co-author of the Williams-Shapps Plan for Rail, who spoke on rail’s role in integrated transport, decarbonisation and innovation.

Rachel Maclean, parliamentary under-secretary of state at the Department for Transport, who discussed the future of transport and its pivotal role in a ‘green recovery’ from the pandemic.


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