Lynk & Co wants to "change mobility forever"

Lynk & Co, a new plug-in car brand, has vowed to "change mobility forever" with its new shareable 01 SUV and mobility membership concept.

While the Geely-owned brand (which also owns Volvo, Polestar and electric taxi company LEVC) has already been operating in China since 2017, the first of its physical brand experience “Club” locations in Europe will open in Amsterdam before the end of October, alongside switching on its online sales and membership offering.

A UK launch of its hybrid 01 SUV, with a London Lynk & Co Club, won’t be until 2022 as the brand is not planning to produce right-hand drive (RHD) models until then.

However, when it does launch in the UK Lynk & Co customers can sign up for a month-to-month membership of around €500 (£456) per month or opt to lower their monthly costs by sharing a car.

The more a car is shared, the more money can be reduced from the monthly price of an 01, with Lynk & Co confirming that it's possible to reduce the cost of motoring down to zero.

Memberships can be cancelled with a month’s notice.

Alternatively, customers can sign up for a free membership and access to the Lynk & Co app and only pay when they borrow a car.

Lynk & Co is also targetting businesses that could reduce their fleet size by having shareable vehicles.

Alain Visser, Lynk & Co, cheif executive, said: "We are introducing a new approach to ownership and mobility.

"We’re offering a radical solution for a new generation of connected customers who want mobility on their terms. 

"The automotive industry has continued with a distribution and ownership model that has existed for 100 years. We’re changing that.

"Customers today value products that reflect their digital and ever-changing lifestyle. 

"Our aim is to simplify ownership by innovating and redefining how cars are bought, owned, connected, serviced, and used. We exist to change mobility forever.”