Smart Transport

Kia launches Purple M electric vehicle transport-as-a-service joint venture

Kia has launched a new electric vehicle mobility service called Purple M in a new joint venture with Korean autonomous technology company

Both companies plan to create new concepts for mobility and transportation-as-a-service products underpinned by’s proprietary Urban Mobility Operating System (UMOS).

UMOS is a mobility platform which integrates autonomous vehicle and air transportation services including e-hailing, fleet management, demand-responsive shuttle and smart logistics.

Ho Sung Song, CEO and president of Kia, said the new joint venture would help establish Kia as a leader for the era of e-mobility.

Purple M aims to establish an e-mobility service platform, and lead the development of a sustainable TaaS ecosystem by deploying EVs as part of any future mobility product launch.

Chang Song, founder and CEO of, will serve as Purple M chairman.

Seo Young-wu, a former CEO of Poolus, a carpooling service start-up, has been appointed as CEO of Purple M.

Song said: “Our goal is to accelerate the era of electric vehicles through Purple M.

"The integrated mobility and logistics platform UMOS will be central to building an e-mobility ecosystem encompassing everything from infrastructure to services."

The new start-up is expected to provide a model for collaboration between larger, well-established firms and smaller, younger companies in Korea, as the country seeks to establish a new start-up ecosystem to encourage technological innovation.

Earlier this year, Kia announced ‘Plan S’, its mid- to long-term strategy aimed at progressively establishing a leadership position in the future automotive industry, encompassing mobility services and vehicle electrification, connectivity and autonomy.

‘Plan S’ outlines Kia’s shift from a business focused on internal combustion engines toward one centered on EVs and customised mobility solutions.

Watch now: Connecting Policy To Solutions Virtual Conference 2021

Smart Transport Conference returned on June 8th & 9th, to facilitate pivotal discussions on the future of transport. 

The UK’s most senior public and private sector transport leaders discussed the impact of Covid-19, achieving the Government’s decarbonisation ambitions, the need for more efficient living and better health, and much more.

Keynote speakers included: 

Kwasi Kwarteng, secretary of state at the Department for Business, Energy and Industrial Strategy (BEIS), who spoke on BEIS's approach to decarbonising transport, particularly the electrification of the vehicle industry

Keith Williams, co-author of the Williams-Shapps Plan for Rail, who spoke on rail’s role in integrated transport, decarbonisation and innovation.

Rachel Maclean, parliamentary under-secretary of state at the Department for Transport, who discussed the future of transport and its pivotal role in a ‘green recovery’ from the pandemic.


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