Smart Transport

Kia launches Purple M electric vehicle transport-as-a-service joint venture

Kia has launched a new electric vehicle mobility service called Purple M in a new joint venture with Korean autonomous technology company

Both companies plan to create new concepts for mobility and transportation-as-a-service products underpinned by’s proprietary Urban Mobility Operating System (UMOS).

UMOS is a mobility platform which integrates autonomous vehicle and air transportation services including e-hailing, fleet management, demand-responsive shuttle and smart logistics.

Ho Sung Song, CEO and president of Kia, said the new joint venture would help establish Kia as a leader for the era of e-mobility.

Purple M aims to establish an e-mobility service platform, and lead the development of a sustainable TaaS ecosystem by deploying EVs as part of any future mobility product launch.

Chang Song, founder and CEO of, will serve as Purple M chairman.

Seo Young-wu, a former CEO of Poolus, a carpooling service start-up, has been appointed as CEO of Purple M.

Song said: “Our goal is to accelerate the era of electric vehicles through Purple M.

"The integrated mobility and logistics platform UMOS will be central to building an e-mobility ecosystem encompassing everything from infrastructure to services."

The new start-up is expected to provide a model for collaboration between larger, well-established firms and smaller, younger companies in Korea, as the country seeks to establish a new start-up ecosystem to encourage technological innovation.

Earlier this year, Kia announced ‘Plan S’, its mid- to long-term strategy aimed at progressively establishing a leadership position in the future automotive industry, encompassing mobility services and vehicle electrification, connectivity and autonomy.

‘Plan S’ outlines Kia’s shift from a business focused on internal combustion engines toward one centered on EVs and customised mobility solutions.

The Smart Transport October 2020 Conference - 'Connecting policy to solutions'

The Smart Transport Conference returns in October 2020, in Manchester. 

'Connecting policy to solutions'

October 27, 2020

The UK's most important meeting place for senior public policy makers and influential private sector leaders

Showcasing real-time solutions to government policy

Six important reasons to attend the Smart Transport Conferences:

1. Join the country’s most influential smart transport stakeholders focused on delivering accessible and sustainable transport for all –   showcasing private sector capabilities with government policy.
2. Listen to the UK’s leading policy-makers provide clarity on the government’s smart mobility outcomes and road to implementation.
3. Hear directly from a diverse range of private sector leaders in intelligent transport – sharing their passion and vision to bring ‘mobility for all’ into the mainstream. 
4.Engage in ground-breaking debate, network and collaborate with other senior smart transport experts on the practical steps needed for private sector solutions to turn the government’s vision into reality.
5. Identify the most important current and emerging commercial opportunities as government policy turns in to action and investment.
6. Listen to unique multimodal content that breaks down the silos in transport and is not replicated elsewhere.

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