Hyundai has launched a dedicated electric vehicle (EV) sub-brand called Ioniq.
The name is inspired by the Hyundai Ioniq mid-sized hatchback, which has been on sale since 2016.
The South Korean car manufacturer has confirmed there will be three new Ioniq EV models over the next four years.
The Ioniq crossover will be launched first in 2021, followed by the Ioniq 6 saloon in 2022 and then a large SUV Ioniq 7 in 2024.
E-GMP platform and 2025 roadmap
The Ioniq brand models will sit on an Electric Global Modular Platform, known as E-GMP, that Hyundai said “will enable fast charging capability and plentiful driving range”.
Hyundai recently announced that it aims to sell one million units of battery electric vehicles and take a 10% EV global market share by 2025.
This would make Hyundai the world's third-largest automaker of ultra-low emission vehicles by 2025, with 560,000 BEV sales in addition to fuel cell electric vehicle (FCEV) sales.
Hyundai published its Strategy 2025 roadmap towards the end of last year in which it created two business structures: Smart Mobility Device and Smart Mobility Service.
Smart Mobility Device will see the car manufacturer expand beyond automobiles to offer personal air vehicle (PAV), robotics and last-mile mobility products.
Smart Mobility Service will offer customers services linked to vehicles (including maintenance, repair, financing, insurance, and charging) and build an integrated mobility platform that analyses data from in and around the vehicle to offer personalised services.