Smart Transport

Here Technologies launches transport mobility analytics service

Global location data company Here Technologies has launched a new data service that looks to improve the understanding of how road users and vehicles move across transport networks.

The Here Probe Data service is aimed at public transportation agencies, cities, and companies across the automotive and transportation and logistics industries.

Jørgen Behrens, senior vice president and chief product officer at Here Technologies, said: “Nothing in recent history had a more profound effect on overall mobility patterns than the COVID-19 pandemic.

“Lockdowns, remote working and other restrictions impacted the movement of people and led to a decrease in traffic and congestion all over the world.

“With that in mind, companies and cities need access to accurate and detailed movement data to better plan infrastructure and manage traffic as well as to increase public safety in the future.”

Here Probe Data comprises billions of GPS data points from vehicles on the road that the company gathers every day, leveraging over 150 different probe data providers.

This includes both anonymized, near-real-time and  historical data.

Each data point includes information about date, latitude and longitude, direction and speed. 

To protect privacy, the data from each vehicle is artificially broken to avoid linking to individuals, trip origins or destinations.

Here Probe Data has already been used in a joint pilot project from Bosch, Transport for London (TfL) and Here to measure and improve air quality in the London Borough of Lambeth by reducing traffic congestion.

The traffic management solutions put in place in London helped reduce the proportion of nitrogen oxides (NOx) by 20%.

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