Government launches campaign ahead of E10 roll-out

The Government has launched a nationwide information campaign on the introduction of E10 petrol.

The campaign – aimed at raising awareness of the greener fuel – will be seen on fuel pump labels and in targeted digital, radio and social media advertising, which will begin in mid-June.

The campaign launch comes ahead of the introduction of E10 across all UK petrol stations in Great Britain from September, potentially cutting transport CO2 emissions by 750,000 tonnes a year – equivalent to the annual uptake of a forest the size of the Isle of Wight, said the Department for Transport (DfT).

The decision follows a consultation with drivers and industry about the introduction of E10 fuel.

The introduction of E10 will see renewable ethanol in petrol double from the current petrol blend E5, which contains no more than 5% ethanol.

Transport minister, Rachel Maclean, said: “The rollout of E10 is the latest in a string of measures we’re taking to cut road emissions, reduce pollution and keep us on track to meet our ambitious net zero by 2050 target.

“This campaign will not only make drivers aware of the changes we’re making but will also show millions of motorists how E10 introduction plays a part in helping reduce carbon emissions and build back greener with every tank of petrol.”

Rachel Maclean will discuss the future of transport at this week’s Virtual Smart Transport Conference, which takes place on June 8-9. Register now for FREE entry.

As well as playing a part in the UK’s ambitions to decarbonise transport and hit net zero, the roll-out of E10 petrol will boost job opportunities across the country, the DfT said.

So far it has secured up to 100 jobs in the north east of England, following the reopening of AB Sugar’s Vivergo plant, and increasing production at existing biofuel plants, such as Ensus.

The DfT said a small number of older vehicles, including classic cars and some from the early 2,000s, will continue to need E5 fuel, which is why supplies of E5 petrol will be maintained in the super petrol grade.