Fleet Logistics has launched its first mobility solution aimed at businesses to cover areas like personal leasing, shared mobility and public transport.
The launch of the new MobilityBUDGET service begins the transition for Fleet Logistics from pure fleet management provider to becoming a managed mobility solutions specialist.
The new service is both web and app-based and is intended to provide a transparent and automated process to optimise internal cash allowance processes or offer an alternative to meet employees’ need for alternative mobility.
MobilityBUDGET is being rolled out in Germany from January 2021, and a second as yet to be confirmed country is scheduled to follow in the second half of the year.
The company said the rollout of MobilityBudget will be prioritised by countries whose governments provide taxation benefits for mobility services.
However, a Europe-wide roll-out is planned eventually and Fleet Logistics has a customer base covering 180,000 vehicles across 27 countries.
"...The company car is no longer the most attractive option..."
Steffen Schick, Fleet Logistics chief executive, said: “The company car is no longer the most attractive option for every single user group, neither as a source of mobility nor as a benefit. This is why we are broadening the mobility options we are offering.
“In this context, it is important to us that we offer a high degree of flexibility to our clients by combining a growing choice of mobility services and turning them into simple, digital and cost-effective solutions.
“This is what we call Managed Mobility as a Service (MMaaS,) to differentiate it from Mobility as a Service (MaaS).
“We have listened carefully to our customers and have created a solution, not to replace our core business, but to expand our service offering to ensure we are meeting all our customers’ needs,” he said.
Schick said Fleet Logistics had been holding ongoing discussions around environmental sustainability, with both customers and their employees searching for alternative solutions to traditional company car usage.
“Reconciling the needs of employees with the objectives of employers, while maintaining a high level of flexibility, was another consideration,” he said.
Schick continued: “The entire process behind MobilityBUDGET is digital with a high portion of flexibility and worldwide freedom of mobility usage – which is an important consideration nowadays.
“The value-add for employers is twofold: first they can decide on how the tax benefit is split between the user and themselves, and second, they get a good view of users’ mobility needs and preferences.
“From an employer’s perspective, MobilityBUDGET is not only an attractive benefit to staff, but it also offers them valuable insights into the aggregated usage of mobility types by their staff,” he said.