Smart Transport

Enterprise Car Club increases EVs in Highlands and Islands

Go-Hi Enterprise Car Club vehicle

Enterprise Car Club is introducing low-emission hybrid electric cars in the Highlands and Islands region of Scotland.

The eight new vehicles can be booked using the new Go-Hi journey planning app, Enterprise said.

Parked in dedicated bays close to other transport modes, the vehicles will enable people to use Go-Hi to book and plan travel for parts of a trip that are only possible by car.

Smart Transport member, Enterprise, is one of the founding partners in Go-Hi.

It launched in June and received additional funding in July from the Scottish government’s Mobility as a Service (MaaS) Investment Fund to improve access to transport across Scotland.

The app enables users to plan, book and pay for a journey using different transport options, including Enterprise car hire and car club, trains, buses and ferries.

Murray McAdam, business rental sales manager for Scotland at Enterprise, described the move as "an important step in creating ‘mobility hubs’ around existing transport services in the Highlands and Islands".

“Local residents, business travellers and tourists alike can now quickly switch to a rental vehicle after taking a train, ferry, bus or plane, making their onward journey much more straightforward, especially to places that can only be accessed by car.”

The four Toyota Yaris and four Hyundai Ioniq cars are being placed in Fort William (two cars), Aviemore (two cars), Ullapool, Kyle of Localsh, Scrabster Ferry Terminal and Wick Airport.

The vehicles can be booked from £5.90 per hour using the Go-Hi app and can be picked up from on-street bays and opened using a smartphone.

Enterprise Car Club said it currently has 260 low-emission on-street vehicles across 18 towns, cities and communities across Scotland, providing automated, on-demand rental by the hour or day.

Enterprise has 27 branches across Scotland, with more planned for later in the year, including three branches in the Highlands and Islands region.

The company said the expansion highlights its investment in Scotland to provide flexible and sustainable motoring, following the recent addition of 30 Renault Zoe electric cars into its daily rental fleet across the country.

McAdam added: “The expansion highlights Enterprise’s continued investment in Scotland to provide flexible and sustainable motoring, following the recent addition of 30 Renault Zoe electric cars into its daily rental fleet across the country.”

Go-Hi has been developed by HITRANS, the regional transport partnership, in association with the Mobilleo MaaS platform.

Project partners include Enterprise Rent-A-Car and Car Club, Bewegen, Brompton Bike Hire, Stagecoach Bus, West Coast Motors, Inverness Taxis, ScotRail, Loganair, Shotl, Skedgo, Orkney Ferries and Northlink Ferries.

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The UK’s largest two-day conference for senior private and public sector transport leaders and policymakers to work together to transform the UK’s transport network and achieve net zero will take place on 21 & 22 November 2023, The Eastside Rooms, Birmingham.

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Speakers come from authorities and organisations such as: The Department for Transport, England’s Economic Heartland, Birmingham City Council, Transport for West Midlands, Midlands Connect, TIER Mobility, CoMoUK, Lambeth Council, Cambridgeshire and Peterborough Combined Authority, Enterprise Holdings, FedEx, Worldline and Cornwall Council.

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