National used car retailers Motor Depot and CarSupermarket.com have partnered with iOffset to offset the projected future emissions of every used car sold for the first year of ownership.
Professor Mike Berners-Lee and his team at carbon footprint analysis company Small World Consulting, helped develop iOffset’s carbon use examples.
Steve Butterley, managing director of Motor Depot, said: “For many of the thousands of customers that visit our showrooms and forecourts every month, the prospect of an electric car is impractical and early-adopter pricing is out of reach.
“Modern eco-conscious car shoppers are desperate to do the right thing, but to date have not had a viable alternative to the traditional used car.
“Used cars are an eco-friendlier option than a new car simply by the nature of being a recycled product and we’ve now brought to market a new type of used car in partnership with iOffset, one with the emissions offset for the first year or 10,000 miles of ownership.”
iOffset funds some of the world’s leading high impact carbon reduction projects accredited by Gold Standard (WWF) and the United Nations.
Carbon is offset through the scheme by investing in afforestation schemes, renewable energy and emerging technologies in carbon capture and storage.
Mark Hammond, Founder of iOffset, is encouraging other individuals and businesses to examine their practices and how they can reduce and offset their CO2: “Our mission is to spearhead an international carbon reduction and offsetting culture, making it easy and affordable for individuals and businesses to reduce and offset their unavoidable emissions.
“I congratulate Motor Depot for being the first in the auto retail market in the UK to embark on this as part of their service, and hopefully this initiative will be a catalyst for many dealers and other businesses around the world to push forward more environmentally-friendly operations on the journey to net zero.”