Enterprise Rent-A-Car and Brompton Bike Hire have launched a pilot project which allows customers to book bikes online and collect them from Enterprise’s Russell Square branch in central London.
This is the first time the bikes have been available other than from Brompton’s docking stations, and the organisations said that it “demonstrates the commitment from both businesses to create integrated and active transport options for people who are on the move”.
The service has gone live initially with four bikes which are available during the branch’s opening hours (8am-6pm Monday to Friday and 9am to 12noon Saturday) but could be rolled out to other locations.
Ben Lawson, vice president of mobility at Enterprise, said: ““This is an exciting initiative which sits firmly with Enterprise’s commitment to support active travel and greater integration of types of transport.
“We know that people want to see public and shared transport, such as car and bike hire, come much closer together and be easier to access.
“We hope to be able to extend the service we have at Russell Square to other Enterprise branches.
Julian Scriven, managing director of Brompton Bike Hire, said: “Enterprise and Brompton share a vision of encouraging people to use the most appropriate mode of travel for the journey they are taking.
“More than 90% of Brompton hires are already combined with other modes of transport, so it simply makes sense to work with Enterprise to create multi-modal hubs across the UK together.
“This pilot is hopefully the next step in developing this idea which has already proven so successful in other collaborative projects together.”