Smart Transport

BP invests £8.6m in city mobility start-up MaaS Global

BP Ventures is investing €10 million (£8.6m) in Finnish company MaaS Global’s Whim mobility app.

The Whim mobile app bundles entire cities’ transport services into a single platform - including taxis, buses, bikes, rental cars, ride-hailing services, e-scooters and e-bikes.

Roy Williamson, vice president advanced mobility at BP said: “Whim is super convenient. It offers users a single digital key that unlocks the full spectrum of city transport. It takes the hassle out of planning travel, taking on board users’ preferences and connecting and booking their ideal transport choices.

"The MaaS Global team is at the forefront of a tech-enabled mobility evolution – from having to own a vehicle to being able to easily connect and use all available forms of transport. Our collaboration is a great example of BP’s vision for the future of transportation, mobility and integrated cities.”

Sampo Hietanen, MaaS Global  chief executive and founder, said having BP on board as a strategic investor will give the company global reach as it looks to continue to develop its mobility platform further.

BP’s investment will support expansion plans to roll out the Whim app in additional cities across the globe, with immediate plans including Singapore and in the US.

BP and Maas Global will also explore opportunities to integrate existing BP offers and technology into the platform.

The deal with MaaS Global is BP Ventures’ first in the on-demand mobility sector, although it has also partnered with electric vehicle charging companies FreeWire and PowerShare, as well as telematics company Zubie and car subscriptions service Drover. 

The Whim app has completed over six million trips since its launch in November 2017. After launching Whim in Helsinki, MaaS Global has made the service available in Birmingham, UK, Vienna, Austria, and Antwerp, Belgium.

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