Smart Transport

Good public relations: Change, without communication, is destined to fail

Author: Laura Laker works with the University of Westminster’s Active Travel Academy – a new mobility think tank and she is a freelance journalist

Peer reviewed by Martin Tugwell, chief executive at Transport for the North (TfN), Tim Bellamy, interim head of transport at Cambridgeshire and Peterborough Combined Authority and David Janner-Klausner, co-founder of Commonplace

From Manchester’s growing Bee Network to London’s steady expansion of protected cycleways and the reversal of hostile road layouts, pressing issues like air pollution, congestion and health, as well as a need to boost economic vibrancy, are driving change on our streets.

However, communicating change is a massive challenge for authorities, littered with stumbling blocks.

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